Aleph has appointed Arshan Saha as its new Regional Managing Director for Asia Pacific, tasking him with leading the company’s regional strategy and operations from Singapore.
Saha joins Aleph from WPP Media, where he most recently served as Chief Executive Officer of Singapore and Malaysia, as well as Media Management and Delivery in APMEA. In that role, he worked across addressable media, influencer and commerce activities, according to the company.
In his new position, Saha will report to Ignacio Vidaguren, Aleph’s Chief Operating Officer and Partner. Aleph said Saha will focus on expanding its presence in APAC, strengthening platform partnerships, and increasing value for advertisers and partners across the region’s markets.
“I am very happy to welcome Arshan to Aleph! He brings 17 years of experience in the advertising industry, launching and scaling data-driven businesses across Asia Pacific’s most complex and competitive markets — China, India, Australia, Southeast Asia. His product and platform expertise, paired with a genuine commitment to mentorship and innovation, will be invaluable as we continue to raise the bar for what’s possible in digital advertising across APAC”, said Ignacio Vidaguren, COO and Partner of Aleph.
“APAC continues to lead with pace in innovation and transformation leading to limitless potential, and the opportunity to lead Aleph’s growth across this incredibly diverse and fast-moving region is one I’m delighted to take on,” said Arshan Saha, Regional Managing Director APAC at Aleph. “Aleph’s combination of global scale, top-level platform partnerships, and deep local execution is unmatched, and I look forward to working alongside our talented teams across the region to unlock new possibilities for our partners, our clients, and the wider digital ecosystem.”
Aleph said it works with brands and advertisers across 15 APAC markets and supports access to media partners including Spotify, Microsoft, Pinterest, Criteo, TikTok, Snapchat, Google, X and Reddit.
The appointment comes as digital advertising providers continue to compete for market share across APAC, where brands are increasing spend across addressable media, commerce and influencer-led channels. For advertisers and platforms, executive changes at regional leadership level can influence partnership priorities, market expansion plans and delivery models in fast-moving markets.
Aleph said it operates across more than 130 markets and has teams in more than 90 offices worldwide.
