SAP has appointed Liher Urbizu as president and managing director of SAP Southeast Asia. Urbizu succeeds Verena Siow, who will take on a new role as SAP regional business suite leader for Asia Pacific. Both leaders bring decades of experience to their positions.
In his new role, Urbizu will oversee strategy, operations, and customer success across SAP’s Southeast Asia market unit, including Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Thailand and emerging countries within Indochina. He will focus on helping organisations in the region drive continued innovation and sustainable growth in the digital economy, underpinned by data, AI, and the cloud.
Urbizu has served in multiple leadership roles at SAP, most recently as Asia-Pacific chief business officer. For over 25 years, he has been a customer, a partner, and an SAP executive.
Having worked at SAP for over 13 years, Verena Siow moves from her role as president and managing director of Southeast Asia to take on a new role. In her new position, she will drive cloud growth and strategic business development across Asia Pacific. She will focus on creating a seamless experience for SAP’s cloud customers, from demand generation to renewals, supporting the company’s broader vision of delivering consistent and exceptional outcomes across all markets.
