Penang IX’s New Hub for Internet Data Exchange


DE-CIX Malaysia and Digital Penang have launched the Penang IX powered by DE-CIX (PIX).

As a central hub for data exchange, PIX is set to play a pivotal role in advancing the digital transformation goals of the Penang state government.

One of the key objectives of PIX is to localise Internet traffic exchange within Penang. By doing so, content providers will have the opportunity to host their content locally, resulting in lower network latency for users. This strategic move is expected to stimulate the adoption of next-generation digital applications, particularly in the fields of Internet of Things (IoT), Virtual Reality (VR), and Industry 4.0 (IR4.0). These applications, reliant on low-latency connectivity, will thrive in the Penang digital ecosystem, fostering efficient data exchange and technological advancements.

DE-CIX Malaysia says it is set to develop a new Internet Exchange at the border between Malaysia and Thailand, scheduled for launch in 2024. This expansion underscores DE-CIX Malaysia’s dedication to advancing digital connectivity beyond Penang, contributing to the growth of the broader regional digital ecosystem.

YB Gobind Singh Deo, the Minister of Digital said, “PIX’s role as a catalyst for economic growth is particularly significant. The strategic localisation of Internet traffic is poised to attract investments and stimulate technology growth, positioning Penang as a key player in the regional digital landscape. This aligns perfectly with our national agenda to not only be digitally connected but to be at the forefront of the digital revolution.”

YAB Chow Kon Yeow, the Chief Minister of Penang stated, “Penang IX weaves a digital tapestry that empowers our people and propels us towards a digitally advanced state in alignment with Penang2030. We aim to cultivate an environment where our innovative citizens are equipped with the necessary tools to thrive in the digital age. This initiative serves as a testament to the Penang State Government’s commitment to technological progress, unlocking gateways to economic opportunities and positioning Penang as the digital hub within the region.”

Wong Weng Yew, Member of the Board of Management at DE-CIX Malaysia, said, “Penang IX’s core objective is to enable Internet traffic localisation for Penang state. The traffic localisation will improve Internet performance in Penang by reducing application network latency between participating networks. This will in turn catalyse the adoption of IR4.0, VR and IoT applications, expediting the digital transformation in the state. The launch of PIX is an important milestone in Penang’s digital ecosystem lifecycle.”

“This marks a significant achievement in the evolution of digital connectivity in the region. DE-CIX is proud to play a pivotal role in shaping Penang’s digital landscape. The collaboration with Digital Penang and the support from key stakeholders underscore the commitment to advancing technological infrastructure. Penang IX powered by DE-CIX is not just a hub for data exchange; it represents a gateway to innovation, economic growth, and the localisation of digital infrastructure. DE-CIX remains dedicated to empowering digital ecosystems worldwide, and the launch of PIX is a testament to our ongoing mission.” said Ivo Ivanov, CEO of DE-CIX and Chair of the Board of DE-CIX Group AG.

“The launch of Penang IX represents a significant advancement in Digital Penang’s dedication to creating a thriving digital ecosystem. The enhanced connectivity and reduced latency will improve the internet user experience of all Penangites. Furthermore, it empowers local startups to fully leverage the potential of digital technologies. The reliable infrastructure is poised to furnish these startups with a resilient platform to facilitate the acceleration of their digital initiatives. This, in turn, is expected to open new avenues for growth and make a substantial contribution to Penang’s digital economy.” commented Ts. Ng Kwang Ming, Chief Executive Officer of Digital Penang.


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