Ovum forecasts big data software to grow by 50%


According to Ovum LogoOvum’s latest market size and forecast report on information management software*, the big data software market will grow nearly sixfold by 2019.

Practice Leader, and co-author of the report, Tom Pringle, said, “The experimental era of big data is coming to an end, organizations are formalizing their use of big data technology to realize the business value they expect to find.”

The report highlights the fact that while big data software in 2015 is just a small part of the overall market for information management, it is set to increase at a CAGR of 50% through 2019 and play an increasingly important role that will position big data analytics as a core capability for many enterprises by 2019.

According to Pringle, “big data, as an open source technology, has been accessible without creating huge financial impact on the market. Ovum believes that situation is changing, with commercial Hadoop distributions and a fast-growing ecosystem of enabling and extending technologies pointing toward a bright future for big data.”

The report suggests that the overall market for information management software is growing at a significant CAGR of 11%. Aside from the major impact of big data’s growth, business intelligence (BI) and analytics are also strongly contributing to growth – close to doubling by 2019, from a market size of US$15.85bn in 2015. “Self-service BI, enabling a whole new universe of users, is driving the expansion of the market,” said Pringle, “With easier to use self-serve tools becoming mainstream, and moves to the cloud and mobile providing accessibility, barriers to growth in this market are being eroded.”

 management remains the largest part of the market, according to the report, accounting for in excess of 40% of total spend at US$24.1bn in 2015. “Even as the biggest dollar spend on information management, data management continues to grow strongly, with a CAGR through 2019 of 9%. This expansion speaks not only to the growth in data volumes, but particularly the newer challenges of managing a much more heterogenous range of data types and the speed with which those data are generated,” concluded Pringle.

* Ovum Software Market Forecasts: Information Management, 2015

Ovum’s Software Market Forecasts provide market sizing and forecasts across Ovum’s software research coverage. The Information Management Market Forecast provides data from 2014 with forecasts to 2019 for big data, business intelligence & analytics, data management, enterprise content management, and enterprise performance management.


Ovum is a leading global technology research and advisory firm. Through its 180 analysts worldwide it offers expert analysis and strategic insight across the IT, telecoms, and media industries. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting. With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion. In 2012, Ovum was jointly named Global Analyst Firm of the Year by the IIAR.

In addition, Ovum operates a large portfolio of technology conferences annually in Europe under the OvumLive events brand, presenting a more interactive opportunity to learn from its analysts. Its flagship event – Ovum Industry Congress – attracts over 300 end-user attendees every year.

Ovum is a division of Informa plc, one of the leading business and academic publishing and event organisers globally, headquartered in London. Informa is quoted on the London Stock Exchange.



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