Offers preventative approach to stop cyberthreats at the endpoint
Palo Alto Networks has announced the availability of Traps in Asia Pacific. Traps is a revolutionary and unique Advanced Endpoint Protection offering designed to prevent sophisticated cyberattacks on endpoints, sparing IT security teams from cumbersome remediation, patching, and often futile recovery scrambles.
Despite major advances in security, endpoints remain vulnerable to many advanced attacks, especially as mobile workforces are increasingly moving outside of protected networks. Legacy endpoint security products require prior knowledge of a threat in order to prevent it, or worse, use an approach that only identifies a new threat after it has compromised the endpoint.
This reactive model results in a never-ending chase after the thousands of new malware attacks that emerge each day, as well as the expanding number of software vulnerabilities that can be used to exploit an endpoint. These approaches offer little hope or possibility of recovering data that has already been hijacked by an attacker. Putting an end to the reactive run around, Traps proactively prevents attacks on the endpoint, including unknown malware and zero-day exploits, before they do any damage.
QUOTES
“We are excited to team with Palo Alto Networks to bring Traps to customers in Asia Pacific. There’s definitely a need in the market to replace legacy endpoint security solutions with an offering that takes a unique prevention-oriented approach and that’s Traps. The interest level from customers has been very positive and we already have a major win in the region. The opportunity for growth with Traps is definitely promising.” – Roy Ang, general manager, Dynasafe Technologies
“With the introduction of Traps, we are redefining security on the endpoint and are thrilled about the growth opportunity that it will bring to the company now that it will be available in Asia Pacific. Traps and our next-generation security platform as a whole are designed to revolutionise security by putting cyberthreat prevention front and center, closing the door on sophisticated and multi-faceted attacks and making it harder for attackers to be successful.” – Steve Redman, vice president for Asia Pacific, Palo Alto Networks
Since the acquisition of Cyvera and the technology behind Traps, Palo Alto Networks has expanded global support and services operations to meet its customer needs, and completed several key enhancements, including:
- Integration with Palo Alto Networks WildFire – Traps blocks malware by leveraging the full knowledge of Palo Alto Networks Threat Intelligence Cloud;
- Added exploitation and malware prevention modules – extends Traps support to include the latest attack techniques; and
- Enhanced forensics – provides a rich set of reporting for better visibility and understanding of attacks that were prevented.
Natively Integrated Platform Extends Protection At Every Stage in the Attack LifeCycle
The integration of Traps with the Palo Alto Networks Threat Intelligence Cloud brings security of the network and endpoint together under a single common architecture, known as the Palo Alto Networks next-generation security platform, and delivers unparalleled security and automated threat prevention capabilities, reducing risk across an organisation at every stage in the attack lifecycle. It also eliminates management complexity and myopic point product-related security silos that can leave gaping holes in an organisation’s security posture.
Availability
Traps, offered as a subscription service, is available now from authorised Palo Alto Networks channel partners in Asia Pacific. The offering is inclusive of all functionality including exploit and malware prevention through WildFire integration, forensics, and premium support.
To learn more about Traps from Palo Alto Networks, visit:
- The Traps microsite: https://www.paloaltonetworks.com/products/endpointsecurity.html
- Traps datasheet: https://www.paloaltonetworks.com/resources/datasheets/endpoint-protection.html
About Palo Alto Networks
Palo Alto Networks is the next-generation security company, leading a new era in cybersecurity by safely enabling applications and preventing cyber breaches for tens of thousands of organisations worldwide. Built with an innovative approach and highly differentiated cyberthreat prevention capabilities, our game-changing security platform delivers security far superior to legacy or point products, safely enables daily business operations, and protects an organisation’s most valuable assets. Find out more at www.paloaltonetworks.com.
