Exclusive Networks has appointed Burachai Phaiboonnukulkij as its new Thailand country manager. In this role, Phaiboonnukulkij will lead efforts to drive business growth and strengthen strategic partnerships amid Thailand’s accelerating digital transformation.
With over 20 years of experience in cybersecurity distribution and extensive experience in the Thai market, Phaiboonnukulkij joins Exclusive Networks with a clear vision for delivering integrated cybersecurity solutions tailored to the country’s rapidly evolving digital landscape.
“As Thailand digitises government and business processes, cybersecurity must be embedded at every touchpoint,” said Phaiboonnukulkij. “My goal is to combine our global vendor strength with deeper local engineering so our customers benefit from comprehensive, outcome-driven security services.”
Phaiboonnukulkij’s immediate priorities include strengthening vendor engagement, identifying high-potential cybersecurity talents, and supporting partners through advanced technical enablement and localised engineering expertise. His leadership style, which emphasises mentorship and collaboration, aligns with Exclusive Networks’ people-first culture.
“Thailand’s cyber threat landscape has significantly evolved, prompted by a surge in AI-driven phishing scams using deepfake voices and AI-generated content to mislead individuals and businesses,” added Phaiboonnukulkij. “As threat actors become more sophisticated, enterprises must adapt their cybersecurity strategies in tandem.”
With Thailand’s National Cyber Security Agency (NCSA) advancing the rollout of PDPA-aligned regulations and security operations centre mandates across critical sectors, Exclusive Networks is well-positioned to support local organisations through compliance. The organisation’s existing portfolio is fully aligned with these frameworks, enabling strategic advisory and guidance for regulatory readiness.
“Thailand is a critical market within our APAC strategy,” said Exclusive Networks Southeast Asia GM Fabrice Bartolucci. “Burachai’s deep industry roots and leadership capabilities make him the ideal candidate to lead our next phase of growth there. His vision and execution will be key to advancing our mission of being the security-first solutions provider in the region.”
Phaiboonnukulkij assumes this role as Exclusive Networks deepens its investments in the Thai market, backed by a strong team of local professionals and strategic plans for expansion aligned with customer demand and evolving vendor portfolios. He is also committed to growing Thailand’s cybersecurity talent pool, ensuring partners and customers have access to skilled support rising sophisticated threats.
