Taiwan-based AI-powered technology company Crescendo Lab has opened an office in Singapore. It will offer local customers the latest in conversational commerce techniques and technologies using platforms such as Whatsapp and Messenger. Crescendo Lab uses AI-powered tools to build robust conversational e-commerce platforms.
The Singapore hub will support local businesses optimising WhatsApp for better customer engagement, stronger brand loyalty, and increased conversions. Leveraging WhatsApp’s 80% penetration and LINE’s proven success, the company plans to shift business communications and customer interactions into sales.
Unlike traditional one-way promotions or fragmented customer service models, Crescendo Lab’s conversational commerce technology reduces manual work through integrating customer relationship platforms. This provides businesses with real-time conversion tracking and actionable insights. It also allows them to respond swiftly to customer needs and maximise growth opportunities.
Crescendo Lab uses AI-driven solutions in the MarTech and SalesTech domains to deliver unified messaging and robust user engagement across platforms such as LINE, Messenger, Instagram, and SMS. It is now extending its footprint to WhatsApp. Over 80% of Singapore’s population uses WhatsApp, with open rates between 95% and 98%, underscoring this channel’s superiority over conventional marketing methods.
Crescendo Lab says its AI-powered solutions are driving significant growth, higher engagement, and expanded market reach for businesses across Southeast Asia.
