Tencent Cloud and CP AXTRA have unveiled a strategic collaboration to accelerate digital transformation in the retail industry. Leveraging Tencent Cloud’s cutting-edge cloud-based infrastructure and AI-driven solutions in bolstering digital capabilities, CP AXTRA aims to improve customer experience, operational efficiency, and business outcomes.
The partnership involves using Tencent Cloud’s Infrastructure-as-a-Service (IaaS) and artificial intelligence solutions to boost CP AXTRA’s efficiency across various business aspects, including assortment range optimisation, demand forecasting, pricing and promotions analysis, with the aim to elevate customer experience
CP AXTRA is behind Asian B2B and B2C retailers Makro and Lotus’s. The company has operations across 10 countries and over 30 years of wholesale and retail experience. Today, it manages over 2,600 offline stores in Thailand and Asia, and has a strong online presence.
To formalise the partnership, a memorandum of understanding ceremony was held in Bangkok, attended by high-level representatives from Tencent Cloud International and CP AXTRA.
“Tencent Cloud is pleased to further solidify our presence in the retail sector by adding CP AXTRA, another major top-tier retailer, to our portfolio, said Tencent SVP Poshu Yeung. “We look forward to helping CP AXTRA boost its digitalisation and AI efforts through our highly reliable and high-quality solutions, products and services with the goal of bolstering the retail leader’s business outcomes.”
“This partnership underscores our commitment to using top-tier technology to enhance our customer experience, competitive edge and operational capabilities, reinforcing our retail leadership in the region,” said CP AXTRA’s Tarin Thanyavarn.
Looking ahead, CP AXTRA and Tencent Cloud are also exploring opportunities to leverage AI solutions and machine learning tools for sales forecasting and warehouse management.
